Last week, it was announced on Instagram’s official channels that its trial of hiding likes, which already had been tested in Australia, Brazil, Canada, Ireland, Italy, Japan, and New Zealand, is now going to be rolled out globally.
Starting today, we’re expanding our test of private like counts globally. If you’re in the test, you’ll no longer see the total number of likes and views on photos and videos posted to Feed unless they’re your own. pic.twitter.com/DztSH0xiq2
— Instagram (@instagram) November 14, 2019
The topic of dinner-table conversation, and the subject of countless memes, has become: “What will the influencers do now?”
It’s no secret that a large Instagram following paired with visible likes has become big business for certain individuals, and as someone with a relatively large following for a journalist, I can tell you that the world of the Instagram influencer is oddly addictive, especially when it comes to the ‘likes’ feature.