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Last week, it was announced on Instagram’s official channels that its trial of hiding likes, which already had been tested in Australia, Brazil, Canada, Ireland, Italy, Japan, and New Zealand, is now going to be rolled out globally.

The topic of dinner-table conversation, and the subject of countless memes, has become: “What will the influencers do now?”

It’s no secret that a large Instagram following paired with visible likes has become big business for certain individuals, and as someone with a relatively large following for a journalist, I can tell you that the world of the Instagram influencer is oddly addictive, especially when it comes to the ‘likes’ feature.

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